Art Jacoby's Monthly Newsletters
Newsletter Library - May 2008
What’s Missing?
Are you well prepared for success? Have you taken the right steps? If so, then perhaps you have excellent answers to these questions that you can articulate confidently and without hesitation...
- What is the compelling Mission of your company (and is it attractive to customers, employees, investors, and other stakeholders)?
- What are your key 5 year Goals? What is the current level of awareness and buy-in among your Management Team, Investors, and strategic partners regarding these Goals?
- What is your well-defined target market, and how well do you understand its needs, priorities, and market conditions?
- What products and services are you offering to that market, and how are you priced and positioned relative to your most formidable competitors?
- What is your irresistible value proposition for that market?
- What are your key marketing, sales, and customer service strategies that will be most effective in that market?
- How capable are your management team, staff, partners, and advisors of helping you achieve your Goals?
- Is your company a great place to work? Why or why not?
- What opportunities have you not yet acted upon?
- What are the most significant risks to your business, and what are you doing to mitigate them?
- How efficient and scalable is your Operation today? What needs to happen?
- Do you have adequate and properly-structured financing in place? Is your accounting in order and timely? Do you prepare and update financial projections regularly?
- How have you protected your Assets and managed your risks: IP protection? Contracts with employees, customers, and partners? Insurance?
Are you missing anything here? Not knowing the answers – and thus not really being able to remedy problems related to the questions – will prevent you from accomplishing your 5-year Goals.
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