Art Jacoby's Monthly Newsletters
Newsletter Library - May 2006
Make it easy for others to understand your message.
Whether it’s an assignment, a response to a request, company news or the expression of an opinion, we can take a few cues from marketing communication experts:
Talk to the audience in their language, not yours. Even if you are a technical expert familiar with insider jargon and acronyms, tone it down--don’t melt the listener’s brain.
Capture the other party’s attention with your first comments. First impressions matter, even in simple communications. Make it about them or something that is important to them. Humor can crystallize a message when used appropriately. Don’t be boring!
Be succinct. Don’t clutter your message with more than is necessary to communicate. You may love to talk but listening is equally important. Extra information intended to clarify may have the opposite effect of overloading your audience.
Just a few clear thoughts, if you please
Art Jacoby advises high potential growth companies.
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