Art Jacoby's Monthly Newsletters
Newsletter Library - March 2006
Make It Easy
Make processes easy--for the customer and your company.
Easy means fast, convenient, and non-disruptive. Customers want results quickly, effortlessly and with minimal interruption to their internal processes.
How do you make processes easy? Rank your processes in order of their importance to your customers. Then, rate each process as to (a) how easy it is for your customers and (b) for you.
Address processes that are important to the customer but not easy for them first. Get their input and get busy re-engineering. You have a lot to gain from making improvements here.
Then, for processes that are easy for the customer but not for your team, there is probably a champion or two in your company that would love to improve the process. Get them to work right away.
Make it easy!
Art Jacoby advises high potential growth companies.
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