Art Jacoby's Monthly Newsletters
Newsletter Library - December 2005
Be a connector
Ready for an activity that increases brand awareness, goodwill and new business? Be a Connector.
Connectors make things happen. They are part of the glue of the business community. They help others and are rewarded for doing so. Their brand becomes well known and their reputations are an increasingly valuable asset.
Some of those you connect will use your services, others will refer business to you and the rest will join the collective group of appreciative recipients. Your equity is growing!
And, when somebody needs the products and/or services that you provide, you will be on the shortlist of "go to" resources.
How can you become an effective connector? Start slowly. Try and help one person, perhaps a customer. See it through to completion. Then, tackle the next one. As your capabilities and confidence increase, you?ll find yourself able to work on several simultaneously. The "extra milers" will go out and find someone who can help if necessary.
In a disenfranchised, “what's in it for me?” world, be a Connector and thrive.
Art Jacoby advises high potential growth companies.
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