Art Jacoby's Monthly Newsletters
Newsletter Library - October 2005
Shadow Boxing
Do you deliver the same enthusiastic service to clients as when you courted and began working with them? You had put your best foot forward and spoke convincingly about what you would do. Have you exceeded the expectations you created?
Or, are you coasting a little? It’s natural to let down a bit since you had to be on your best behavior to win the business in the first place. One way to keep your game at its peak requires a little playful thinking.
Imagine that a skilled competitor has been engaged by your best clients to provide a “parallel” service with the same scope you’ve been given. Same deliverable, same budget, same access to people and resources and the same timetable. Imagine that they make every effort to outperform you- pulling out all the stops. What will you do to raise your game and maintain your lead position?
We don’t own our customers. We have a temporary license to help them. We need to bring our best every day.
This is shadow boxing with an IMAGINARY competitor. There might be a real one lurking close by.
Get ready.
Art Jacoby advises high potential growth companies.
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