Art Jacoby's Monthly Newsletters
Newsletter Library - July 2005
Improve Your Attraction Strategy
Success Factor #1: Company Culture
Attraction is a key to Growth...
Do the best & brightest employees in your industry niche want to work for your business? Are “A” prospects regularly pursuing you? Are you partnering with high quality vendors? If you didn’t answer “yes” to all 3 questions, consider the advantages of an Attraction Strategy.
...and Company Culture is a Key to Attraction
The first element of an Attraction Strategy is your Company Culture. Have you noticed that when you walk into a business you can almost “feel” the culture? Positive or Negative energy? Smiles or heads down? When your culture “feels right” to desired customers, employees and vendors, the probability of a successful relationship improves.
Culture is the behavior patterns of a group and it is guided by the formal and informal rules that the group perceives to be in place. What we want to accomplish is to have the values that are the most attractive to the best employees, customers and vendors (“Attraction Values”) become the DOMINANT values in our company culture.
We can have an Attraction Culture when we embrace the right Attraction Values. That begins with learning from “A” customers and top employee candidates what they truly value and leading by example, consistently communicating these values and acknowledging and then rewarding those who practice them.
Art Jacoby advises high potential growth companies.
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